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Our Blog features apartment industry news and marketing tips as well as innovations in apartment web development.


StuyTown Launches New Website by Spherexx.com®

3/13/2017
New York City's famous apartment community publishes hi-tech website with unique marketing features.

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"Student Housing Sector Leaders Discuss the Trends of the Past Five Years and Look Ahead" National Real Estate Investor

9/2/2015

"Best Practices for Using Technology in Multifamily Marketing" by Leah Etling at MHNOnline

7/23/2015

""Smartphone Penetration, Rising in All Age and Income Demos, Hits 75% of the US Mobile Market" by MarketingCharts Staff

2/17/2015

"This Year's 10 Biggest Shifts, Shake-Ups and Surprises in Mobile Marketing. For social giants and brands alike, everything changed in 2014" By Lauren Johnson

12/31/2014

"The Website Experience Consumers Value Most" by Ayaz Naji - MarketingProfs

8/26/2014

"One-Third of US Organic Search Traffic Said to be Mobile" by Marketing Charts

7/18/2014

Satisfacts Onsite Insites FREE LIVE WEBINAR

6/17/2014
Reputation Management Deconstructed JUNE 19 Sponsored by ApartmentWebsites.com

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"Three Ways to Use Feedback Surveys to Maximize Business Effectiveness" by Sabina Stoiciu

6/13/2014

"What Info Do Consumers Value Most on Local Business Websites?" by Ayaz Nanji

6/3/2014

Internet Advertising Competition (IAC) Awards Two Spherexx.com® Websites with Outstanding Achievement

4/18/2014
The Web Marketing Association Announces 2014 Award Winners

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Website Makeover Launched for GMK’s NC Arbors Apartments Developed by ApartmentWebsites.com div Spherexx.com

3/13/2014

Foster Square Luxury Apartments Rebrands and Launches 36 New Units: Website Makeover and Marketing Services by Spherexx.com.

2/27/2014

Postcard For iPhone Lets You Post To Any Social Network At Once, Even Your Own Website

2/25/2014

Here’s An Actual 3D Indoor Map Of A Room Captured With Google’s Project Tango Phone

2/24/2014

"The science behind fonts (and how they make you feel)" by Mikael Cho

2/7/2014

Spherexx.com® Launches Two South Carolina Websites for U.S. Residential Group LLC

1/21/2014
U.S. Residential Group LLC wanted two impressive website leasing centers for South Carolina communities that were budget-friendly and offered streamlined leasing and resident services.

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How to Improve Your Online Reputation by EPMSonline

1/6/2014
How SEO (Search Engine Optimization) plays a big role in your online reputation.

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Vintage Apartments in Ewing, Trenton Metro, New Jersey Unveils Versatile New Website by Spherexx.com

12/23/2013

Apartment Guide Survey Suggests Home Sales Will Drive Improvements at Apartment Communities Next Year

12/23/2013
Apartment Guide Survey shows 70% of property managers say mobile is a must.

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"Bing Webmaster Tools Connected Pages Let You See Owned Content Search Terms" by Thom Craver

11/20/2013

ApartmentWebsites.com div Spherexx.com Launches Ten Websites for LackLand Holdings’ Texas Apartment Portfolio.

11/19/2013

Why Is Google Analytics Inaccurate? by Russ Henneberry

11/18/2013

Spherexx.com® will be Exhibiting at the National Multi Housing Council® OpTech 2013 Conference in Dallas, November 11 – 13 at the Dallas Anatole.

11/6/2013

US Multifamily Sales Strengthen

11/5/2013
Third quarter, national sales volumes for multifamily property reached $25 billion, according to Jones Lang LaSalle.

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ResMan® Residential Management Software and Spherexx.com® Integrate Property Management Services to Expand Functionality

11/4/2013
Cloud-based accounting software provider and software innovator team up for effectual implementation.

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Spherexx.com Launches Custom Website for Woodmont Knolls, Woodmont Properties’ New Luxury Community in Hanover, NJ, at www.WoodmontKnolls.com

11/1/2013

SPECIAL REPORT: Development and Design Trends that Drive Occupancies by Keat Foong, Executive Editor

10/31/2013

Spherexx.com Completes Website Development for Texas-based Myan Management Community: Parkway Falls

10/23/2013

Builders Begin Work on More Apartments, Plan Fewer Single Homes

10/21/2013
Commerce Department Releases Construction Report

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U.S. Residential Group Launches New Website for New Portfolio Addition: Highlands At Alexander Pointe in Charlotte, NC

10/11/2013
New website for USR Group at www.HighlandsatAlexanderPointe.com

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Spherexx.com® Launches New Websites and Services for Atlanta and Austell, GA Apartments, www.SierraAtlanta.com and www.WestPlaceWestParc.com.

9/12/2013
Congratulations to American Management Group from Spherexx.com®!

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Spherexx.com® Revitalizes Search Engine Ranking for Plymouth, MA Apartments Website, www.SHGApartments.com. Congratulations to Forest Properties from Spherexx.com®!

9/3/2013
Congratulations to Forest Properties from Spherexx.com®!

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Spherexx.com® Launches New Series of Responsive Websites and Services for 5 luxury Tampa, FL Apartments.

8/27/2013
Congratulations to Incore Residential!

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Spherexx.com® Launches New Website Groton Towers Place Apartments in Groton, CT, www.GrotonApartmentHomes.com.

8/6/2013
Congratulations to USR Group, Brandi Bailey, Brio Consulting, and ApartmentWebsites.com div of Spherexx.com®.

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Spherexx.com® Redesigns Website for Lynnewood Gardens Apartments in Elkin Park, PA, www.LynnewoodApartments.com.

8/2/2013
Congratulations to Lynnewood Gardens and Spherexx.com®!

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Spherexx.com® Redesigns Website for Lincoln at Fair Oaks Apartments in Fairfax, VA, www.LincolnatFairOaks.com.

7/23/2013
Congratulations to Lincoln at Fair Oaks and Spherexx.com®!

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Spherexx.com® Launches New Website for Waterscape Juanita Apartments in Kirkland, WA, www.WaterscapeJuanita.com

7/18/2013
Congratulations to Waterscape Juanita and Spherexx.com ®!

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Spherexx.com® Launches New Website for The Monterey Apartments in Manhattan, NYC, NY, www.TheMonterey.com.

7/3/2013
Congratulations to The Monterey Apartments and Spherexx.com ®.

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Spherexx.com Launches New Website for Ashgrove Place Apartments in Rancho Cordova, CA, http://www.AshgrovePlaceApts.com!

6/25/2013
Congratulations to Abacus Capital Group, Riverstone Residential, Autumn Sorrow, Cathy Couper, and Spherexx.com ®.

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New Website for Aventine at Oakhurst Apartments, Lincoln Property Company

6/12/2013
Web Developer Spherexx.com ® Launches New Website and Services for Luxury Community in Aurora, IL

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10 essential tips for your company’s web design project

6/7/2013
Re-launching a website is a massive, multi-layered task for any business.

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Atlantic | Pacific Management Opens The Atlantic Doral in Doral, Florida

6/3/2013
Web Developer Spherexx.com ® Launches High Tech Website and Services for New Luxury Apartments

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Spherexx.com Launches New Apartment Websites for MetroWest of Columbus, OH, Knoxwood Hills of Knoxville, TN, and Skyview Towers of Detroit, MI!

5/28/2013
Congratulations to Matrix Investment Group, Terry Jackson, and ApartmentWebsites.com of Spherexx.com ®.

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Study Shows that ApartmentWebsites.com's pricing is a competitive choice for SEO

5/7/2013
70% of Customers Pay Under $1,000 for SEO Per Month [Local SEO Survey]

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Free Design Template or Pro Web Design? 12 Things to Consider

5/6/2013
So, how do you decide which is best for you – a free website design or services you invest in?

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ApartmentWebsites.com Div Spherexx.com ® Creates Robust Apartment Pricing Presentation for Revenue Management Subscribers

5/1/2013
Abacus Capital Group LLC and Lincoln Property Company Launch Optimal Product Selection Experience for Online Apartment Seekers

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Spherexx.com Launches New Website for Nutmeg Woods Apartments in New London, CT, www.NutmegWoods.com!

4/22/2013
Congratulations to USRG, Brandi Bailey, and ApartmentWebsites.com of Spherexx.com ®.

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Spherexx.com Launches New Website for Treetops at Chester Hollow Apartments in West Chester, PA, www.TreetopsApts.com!

4/12/2013
Congratulations to Lincoln, Kelly Mummert, and Spherexx.com ®.

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Six Questions for Responsive Designers by Pete Prestipino

4/5/2013
Responsive design is like a car that is also a boat. It’s great that it does both, but it will never be as good on the roads as a car, or as good on the lake as a boat.

Dedicated desktop sites provide the best user experience for desktop users.
Dedicated mobile sites provide the best user experience for mobile users.
Responsive websites provide “good” experiences for both.

It’s too late to turn back the tides now though.

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ApartmentWebsites.com Div Spherexx.com® Launches Revolutionary Apartment Pricing Presentation for Mobile Users

4/3/2013
Selective Apartment Revenue Management Pricing Now Available on Mobile Devices

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Spherexx.com ® Wins Three Internet Advertising Competition (IAC) Awards for Website Development Expertise

3/28/2013
Best Real Estate Website and Two Outstanding Achievement Website Winners Selected by The Web Marketing Association

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The Villages at Shore Landing has launched a new website at www.ShoreLanding.com.

3/22/2013
Congratulations to USRG , Brandi Bailey and www.ApartmentWebsites.com from Spherexx.com ®.

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Spherexx.com® Introduces ApartmentWebsites.com’s Sleek Brand Series to Web Innovations

3/7/2013
Versatile websites with high functionality make apartment leasing easy.

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When Responsive Web Design Is Bad For SEO

3/6/2013
Mar 4, 2013 at 10:46am ET by Bryson Meunier

In my January column I resolved not to discuss the responsive Web design issue anymore, as the One URL versus multiple URL issue is moot now that Google has announced a way to consolidate link equity for equivalent mobile URLs. Unfortunately, the rest of the SEO community isn’t following suit, as responsive Web design still seems to have the undeserved reputation for being the best option for SEO.

In reality, mobile URLs could be the best option for SEO, depending on your circumstances.

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Big Real-Estate Firms Are Going to School

3/2/2013
Developers Test the Market for Off-Campus College Housing; Amenities Include Tanning Beds and Resort-Style Pools | February 26, 2013, 7:51 p.m. ET

Housing for college students, long dominated by small players willing to put up with beer pong and raucous parties, is attracting some of the biggest names in real-estate development.

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List of Improving Housing Markets Expands to 259

2/7/2013
The number of improving housing markets expanded for a sixth consecutive month to a total of 259 metropolitan areas on the National Association of Home Builders/First American Improving Markets Index (IMI). This total is up from 242 markets listed as improving in January.

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Freddie Mac Reports Record-Breaking Volume for 2012

2/5/2013
It's one thing to post an increase. But it's a whole different ball game when you can post a 42 percent increase year-over-year. And that's exactly what Freddie Mac did in 2012 for its volumes in loan purchases and bond guarantees for multifamily.

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Step Aside SEO, Content Marketing Optimization Is Here

2/4/2013
SEO isn't what it used to be. Once upon a time, SEO was this hallowed religion. Agencies and specialists knew the SEO bible inside out. Many used dodgy techniques - keyword stuffing, using invisible text and buying spammy links.

But the landscape is changing and you need to care about content nowadays. 90% of marketers think content will become more important in 2013, according to a report by Outbrain and Econsultancy. Content Marketing Optimization (CMO) is going to become a key part of our online marketing strategies. You need to think about CMO now.

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In a Hot Rental Market, New Buildings Pull Out All the Stops to Get Noticed

2/4/2013
To compete for your attention, building owners are finding creative ways to let you know about their properties, with catchy messaging, unique events and smart use of social media.

“We wanted to have a little bit of an attitude and a sense of humor” to attract millennials to AVA, says AvalonBay’s Kurt Conway.

AvalonBay’s AVA apartments — designed for those who want to live in “energized urban neighborhoods” — are currently a hit in San Francisco and New York. With come-ons, er, messages on building banners such as “Apartments will be sexy by November,” they are already turning heads in D.C.

“As marketing is changing, we want to change,” says Jamie Gorski of the Maryland-based Bozzuto Group.

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Why A Cheap Website Costs You More Money Than A Professionally Designed Website

1/4/2013
You may think what you need and want is simple, but might not understand the development complexity of making it simple. On the other hand, your developer might be inexperienced (or worse, lazy) and you might not be getting the website with all the optimization, checks, and balances you deserve as a professional business owner. The cheaper designer may not include all the conversion elements necessary to create the maximum opportunity for you to convert visitors into leads or customers. This costs you money.

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The Ultimate List of Reasons Why You Need Search Engine Optimization by Trond Lyngbo

1/4/2013
You’ve heard about SEO. You’re convinced SEO works very well for different kinds of online business. What you probably wonder is why it’s so powerful.

That’s why I wrote this report – to show you not one, not five, not ten… but twenty-nine different reasons to buy SEO. To see why SEO is so powerful. To spotlight the role it can play in marketing and communicating.

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7 Benefits of Having a Professional Website Design

1/3/2013
CEO’s don’t dress like they’re homeless and wine tasting events are generally never held in the back of a liquor store. There’s a good reason behind this. People generally do not follow the “don’t judge a book by it’s cover” motto, so the very first thing they do is, you guessed it, judge your book by it’s cover.

The same is true for website designs - people visit your site and immediately make a decision on if it’s a place they’re going to spend time (and money) at, or if they’re going to lump you in with the millions of other sites that look just like yours and move on to something else.

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Professional SEO Service Can Help in Taking Your Business to Newer Heights

1/3/2013
Professional SEO service from leaders within the industry can assist you to drive relevant traffic for a website and acquire the very best rankings on leading search engines like Google consistently. SEO experts know that search engines like Google give preference not just to off page factors like external links and texts from the links, but in addition to factors which have an immediate pertaining to the website. A strategically and professionally executed SEO campaign takes almost all these factors into consideration while planning a SEO marketing strategy for just about any project.

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Why You Shouldn't Skimp On Web Design

1/3/2013
Many businesses attempt to design their own websites or use inexpensive, inexperienced web design companies. A well-designed, fully featured website has enormous advantages, and all too often, businesses that skimp on web design sacrifice these advantages.

Here are a few reasons to include high quality web design as a part of your online marketing budget.

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47% of National Brands to Invest More in Local in 2013 [Study]

1/2/2013
Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by local marketing firm Balihoo.

Of those surveyed, 47.3 percent of brands said they plan to invest more in local marketing for 2013 than they did in 2012. According to Balihoo numbers, much of that investment will go into mobile local marketing.

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Five Reasons Why Websites Still Matter

1/2/2013
You know you must leverage Facebook, Twitter and word-of-mouth marketing to increase awareness of your brand. But the fact is, websites remain infinitely more popular with consumers than all of the business pages on social media sites combined.

Only 22 percent of those of us online in the U.S. visit a branded social networking page such as those found on Facebook, while 62 percent of us regularly visit branded websites, according to the latest Global Web Index report. If you were starting to let your site become outdated or haggard, consider a refresh. After all, as these figures note, websites still matter.

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The Importance of SEO for Online Business Success!

1/1/2013
Is SEO important and vital for an online business to be successful… by all means, YES!

You can have one of the best looking websites on the Web, it can be flashy with the most gorgeous and sexy looking graphics, but it won’t mean much if you don’t get visitors.

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What Separates A Top Notch Web Design Company From Others?

1/1/2013
If you are wondering what separates a top notch web design company from others then you must understand how the professional web designing companies work. What is more important to know is how web designing works for you?

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Why Is SEO Important?

1/1/2013
The real importance of search engine optimization is not about the technicalities of getting it done. The importance of SEO is about tapping into the addressable market potential for a business who knows how to convert sales.

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